Viajes Alkasa Blue Mall

Santo Domingo, DR – 500 sqft
Architecture + Interior Design

Planning a vacation is an adventure and social experience in itself, J7 was tasked with developing a new branch identity for Viajes Alkasa that encourages this kind of experiential interaction.

The walls and ceiling are an all-encompassing surface that lead you in and set the stage. Imbedded in that surface are recessed bookcases with travel books and accessories that tell a story of far flung locations. The main counter serves as the location for first introductions and then the multiple seating areas allow for a personalized comfortable planning conversation.

The space constitutes an airy clean environment accentuated by the company’s colors used in creative ways through the pattern in the carpeting, lighting and accessories.